After identifying key themes that emerged from preliminary interviews with our participants, our next step was to create a communication plan that would address these problems identified.
YOUth Matter is a communication campaign aimed to spark a conversation about the plight of underprivileged youth in Singapore with an understanding of poverty as a structural problem and not an individual problem - often presented so in media. Through a Culture-Centered Approach, the communication campaign will take a two-pronged approach targeting both the underprivileged youth and members of society, comprising two key strategies: (1) to engage with the public about the plight of underprivileged youth in Singapore and (2) to engage with the underprivileged youth.
YOUth Matter emphasises the importance to hear from underprivileged youth.
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